Graphic Designer
Content Creator
Sneaker Artist
Educator
Vayner Media
Senior Content Creator
SLEEP PROFESSOR
The Sleep Professor was an educational series based on everything sleep which varied from good sleep hygiene tips, sleep myths and studies, and reactionary videos
Video Content
Miracle Gro video content mixed many themes such as promoting seasonal products or humorous plant lover content focusing more on flowers and gardens for anyone with a green thumb to relate or laugh to.
STATIC CONTENT
Miracle Gro Static content consisted of a series of indoor growing plant gift guides, which emphasized benefits or reasons to gift a specific type of indoor plants to others.
BUG BRUH
The Bug Bruh series revolved around reaching the cohort of messy bachelor bros living on their own for the first time. The series was educational while maintaining humor that the cohort can relate to.
The series increased the Ortho's TikTok followers by 1200 organically while consistently maintaining an average of 60k-90k paid views
Video Content
Bonnie Plants video content consisted of educational videos which gave a list of fun facts of growing different kinds of herbs and vegetables as well as promotional content for seasonal products
STATIC
Bonnie Plants static content consisted mostly of promotional content for seasonal herbs and recipes
TASKS AND RESPONSIBILITIES
Content Creation:
Content Strategy:
Social Media Management:
Video Production:
Copywriting:
Graphic Design:
SEO Optimization:
Analytics and Reporting:
Collaboration:
Staying Current:
Generating a variety of content types, including articles, blog posts, social media updates, videos, infographics, and more.
Developing content strategies that align with client goals and target audiences.
Creating and managing content for various social media platforms, including scheduling and performance analysis.
Scripting, shooting, editing, and optimizing videos for online platforms.
Crafting persuasive and engaging written content for ads, websites, and promotional materials.
Designing visually appealing graphics, infographics, and other visual content assets.
Ensuring that content is optimized for search engines to improve visibility in search results.
Monitoring and analyzing content performance using analytics tools to provide insights for improvement.
Working with team members such as strategists, designers, and social media managers to align content with overall marketing strategies.
Keeping up with industry trends and best practices in content creation, digital marketing, and social media.