Kevin Cristancho

aka kebin robin

"Design, create, inspire. Explore my work in graphic design, content creation, and sneaker art.

MEDS Pharmacy:
Social Media Strategist & Content Creator

Role:
Social Media Strategist & Content Creator
TikTok | Instagram | Brand Voice | Community Growth

Summary:
Helped reposition MEDS Pharmacy as a modern, trustworthy alternative to traditional pharmacies through short-form video and meme-based educational content.

Challenges:

Low visibility and engagement on social
Limited brand storytelling
Educating audiences about GLP-1s in an approachable way

Solutions:

Built a new content strategy grounded in humor, patient stories, and visual branding
Created AI green screen explainers, pharmacist podcast interviews, and skits tied to trending sounds
Posted 3–5 Reels weekly and 2-3 daily IG Stories

Results:

+70% follower growth in 6 months organically
Increased DMs and patient conversions from social

Bonnie Plants:
Growing Gardeners with Seasonal Humor & Recipes

Bonnie Plants: Growing Gardeners with Seasonal Humor & Recipes

Role:
Content Creator (VaynerMedia)
TikTok | Instagram Reels | Static Graphics | Edutainment

Summary:
Helped Bonnie Plants connect with first-time gardeners through a mix of funny short-form videos and static recipe-focused graphics, making plant care and cooking more approachable.

Challenges:

Low engagement from Gen Z and Millennial audiences
Gardening perceived as complicated or intimidating
Needed shareable formats to increase saves and reach

Solutions:

Produced Reels and TikToks that paired seasonal planting tips with trending sounds and memes
Designed a static carousel series highlighting a single plant and a simple recipe it could be used in (e.g. basil → pesto pasta)
Prioritized quick education and vibrant visuals to drive engagement

Results:

Graphics and video posts became templates for future social content
Sparked increased engagement and save rates on recipe posts
Supported a long-term shift toward relatable, utility-driven brand content

Casper:
Sleep Professor – Making Sleep Science Scroll-Worthy

Role:
Senior Content Creator (VaynerMedia)
TikTok Series | Character Development | Wellness Education

Summary:
Developed The Sleep Professor series, using humor and character storytelling to make sleep education entertaining for a TikTok-native audience.

Challenges:

Sleep content perceived as dry or overly clinical
Needed to build credibility while staying playful
Competing for attention in a saturated wellness space

Solutions:

Created a recurring character format to drive episode retention
Used absurdist humor to deliver factual tips in bite-sized doses
Optimized video pacing and scripts for short-form viewing habits

Results:

Videos reached 4K–9K views organically
Series praised internally for innovative health storytelling
Strengthened Casper’s position in the wellness + science space

Miracle Gro:
Turning Plant Care into Scroll-Stopping Humor & Plant Gifting Made Simple Through Design

Role:
Content Creator (VaynerMedia)
TikTok | Meme Skits | Static Carousels | Gifting Education

Summary:
Repositioned Miracle-Gro as a gifting-friendly, lifestyle brand by mixing comedic TikToks with a thoughtful static series matching plants to gift-giving personas.

Challenges:

Limited cultural relevance with younger audiences
Needed to increase perceived value of plants as gifts
Wanted repeatable formats to streamline future campaigns

Solutions:

Created short-form skits around chaotic plant parent moments using trending audio
Designed a carousel graphic series showcasing ideal plants for different personality types (e.g. aloe for the “chill friend,” orchids for mom)
Blended meme tone with clean graphic design for save/share appeal

Results:

Static gift guide series adopted by client as ongoing seasonal template
Increased relatability and brand recall through personality-based storytelling
Helped position Miracle-Gro content as both useful and entertaining

Ortho:
Bug Bro – Making Pest Control Hilarious and Relatable

Role:
Lead Content Creator (VaynerMedia)
TikTok Series | Comedy Writing | CPG Awareness

Summary:
Created the Bug Bro series—comedic content that reframed pest prevention through the lens of young adulthood and first-time renters.

Challenges:

Pest control is not inherently engaging
Needed to reach a younger, urban demographic
Desire for a repeatable series format to drive retention

Solutions:

Developed a two-character roommate skit where one is gross, the other bug-smart
Used green screen and POV storytelling to keep production agile
Brought comedy into otherwise “gross” or boring topics

Results:

Series became a repeatable content model for CPG storytelling
Drove positive sentiment and brand memorability
Served as a foundation for adapting similar skits across other verticalsA

Zenergies:
Immersive Art Meets Astrology and the Elements

Role:
Co-Curator, Creative Director
Experiential Design | Community Engagement | Brand Identity | Event Strategy

Summary:
Conceptualized and co-led two large-scale, sensory art experiences combining astrology, elemental theory, and multi-sensory environments to spotlight 45+ emerging artists. Zenergies aimed to challenge the boundaries of traditional galleries while fostering deeper community dialogue around identity, spirituality, and the senses.

Challenges:

Create immersive, thematic environments that resonate across diverse belief systems
Engage local audiences through accessible, meaningful art curation
Highlight 45+ multi-disciplinary artists without overwhelming or diluting experience

Solutions:

Zenergies 1 (“Born Under a Sign”): Designed 12 zodiac-themed rooms that combined visual art, scent, sound, and lighting based on astrological energies
Zenergies 2 (“The Elements”): Reorganized the show around 5 elemental environments—Earth, Water, Fire, Air, Ether—each with custom-built installations and performances
Managed programming, vendor partnerships, spatial layout, and experience flow from entry to exit
Emphasized interactive storytelling and introspective journeying to deepen audience engagement

Results:

Sold out both events, welcoming hundreds of attendees
Elevated the visibility of 90+ local creatives and vendors across both shows
Built a loyal, returning community and grew the Zenergies Instagram following by 3x
Inspired guests to reflect on self-identity, astrology, and environmental awareness through artistic exploration

Dirty Soles:
Empowering Youth Through Sneaker Art & Design

Dirty Soles: Empowering Youth Through Sneaker Art & Design

Role:
Instructor & Creative Mentor
Sneaker Design | Youth Education | Community Impact | Arts Programming

Summary:
Led hands-on sneaker customization courses for Newark youth through Dirty Soles Foundation’s “Art of Shoe Making” program, blending design fundamentals with personal expression. Taught students how to transform sneakers into wearable art while fostering creative confidence and cultural pride.

Challenges:

Engage students with little-to-no prior design experience
Teach technical and artistic skills in a way that’s fun, relevant, and empowering
Build trust and participation in underserved communities through art education

Solutions:

Designed and taught multi-week sneaker painting courses rooted in storytelling, design theory, and customization techniques
Integrated music, pop culture, and identity-driven themes to help students connect with the creative process
Provided 1:1 feedback and mentorship while showcasing student work in exhibitions and community events
Acted as a returning mentor, living the program’s “each one teach one” mission

Results:

Taught 50+ students over 4 years across public schools, summer programs, and Dirty Soles Academy
Cultivated student portfolios strong enough to apply for design-focused high schools and internships
Sparked local interest in creative careers and transformed sneakers into a gateway for youth self-expression
Helped shape Dirty Soles’ presence in the Newark School of Fashion & Design powered by Parsons

About

Kevin aka Kebin is an interdisciplinary graphic designer and fine artist specializing in illustration, and photo/video editing. As an Adjunct Professor at Rutgers University with a Bachelor's degree in Graphic Design, he integrates academic knowledge with practical applications to inspire the next generation of creators.

His work primarily focuses on sneakers, using pop culture references to entertain and challenge social norms. At Dirty Soles Footwear, he leads sneaker customization courses. During his time at VaynerMedia as a Senior Content Creator, he honed his skills in videography, project planning, and social media management.

A talented painter, Kebin enjoys customizing his wardrobe and approaches each project with enthusiasm and dedication, constantly evolving his personal style. Outside of design, his interests include anime, ancient history, mythology, 70s R&B, and getting a good pump at the gym.